Apple Iphone 13

How did we get such a huge camera upgrade to fit

iPhone went to film school, so you don’t have to.

Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their films. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.

Night mode

senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colours.

Portrait mode

artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.

Smart HDR 4

now recognises up to four different people in a scene, and optimises contrast, lighting and even skin tones for each one. So everybody looks their best.

Deep Fusion

activates in mid- to low-light scenes. It analyses multiple exposures pixel by pixel to capture the subtlest textures, patterns and details.

The Ultra Wide camera

gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.

A camera with a style all your own

Introducing Photographic Styles

Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look

A front camera that doesn’t take a back seat.

Supercolour​pixelistic​ XDRidocious